Portion-packed snus is snus packed portioned into pouches of various sizes. The first portion-packed snus was launched in 1973 by Swedish Match, and since then the format has steadily grown in popularity. Today, more consumers use portion snus than loose snus. For many users, the advantage of portion snus is that it is easy to insert and easy to remove. It also prevents users from getting snus on their fingers. Large Portion is equivalent to the average size of a portion of loose snus, and comprises approximately 1g.