Portion-packed snus is snus packed portioned into pouches of various sizes. The first portion-packed snus was launched in 1973 by Swedish Match, and since then the format has steadily grown in popularity. Today, more consumers use portion snus than loose snus. For many users, the advantage of portion snus is that it is easy to insert and easy to remove. It also prevents users from getting snus on their fingers. The mini format has been available on the Swedish market since 1984. It is approximately half the size of a large potion, making it less visible under a users lip.
